Modeled on the lines of Goa Beach festival, Puri Beach festival is organized for five consecutive days to bring about and showcase the cultural and traditional bounty of Orissa to the fore.

The festival is an astounding effort of the Ministry of Tourism, state government, Hotel and Restaurant Association of Orissa and authorities of Handicrafts and cultural centers, joining hand together to promote tourism and offer cultural programmes, unique shopping opportunity, sports activities, and fireworks competition against the backdrop of pious Jagannath temple and wide expanse of Bay of Bengal.